[vc_row][vc_column width=”1/1″][mk_page_title_box page_title=”SITGES NEXT CATEGORIES AND SUBCATEGORIES ” section_height=”90″ bg_type=”image” bg_position=”center center” bg_stretch=”false” attachment=”scroll” text_align=”center” font_size=”36″ title_letter_spacing=”3″ font_color=”#0a0a0a” font_weight=”inherit” underline=”true” padding=”20″ sub_font_size=”30″ sub_font_weight=”inherit”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]1. INNOVATION:
Awards innovation representing a new, trend-setting and ground-breaking way of understanding communication, and offering new creativity solutions that, when combined with data, technology and new media, enable improvement in the creation of a relationship between the brand and the consumer, a message, a product or a service.
Grand Sitges Next Award to the most innovative campaign or project presented.
2. STRATEGY & CREATIVITY
Awards innovation in the integration of data, technology and new media, from both the creative and the strategic dimensions.
3. BRANDED CONTENT
Awards the creation of content linked to a brand allowing to connect this brand with consumers, transmitting values, emotions, ways of thinking and other elements which are capable generating this connection. The main goal of these pieces must be to generate brand renown and affinity more than directly selling a product or service.
4. DATA & TECHNOLOGY
Awards agencies and companies that have made an innovative use of databases, big data or have developed software or made a technological development allowing for a better use of data and consequently improving communication and the relationship with consumers.
The campaigns or technical solutions presented must demonstrate innovation in the use of a new technology or database management or big data to achieve goals in communication or marketing.
The entries in this category can come from either agencies, developers or advertisers who have created or used data and technology to achieve their goals in communication.
5. NEW MEDIA
Awards innovation, breakthroughs, creativity, in the management and/or development of data and applied technology to innovate in communication through the new media.
6. WHAT’S NEXT
Awards innovations in communication developed within the world of schools, universities and entrepreneurship.
Entrepreneurship
All business projects and initiatives that contribute anything new in communication can be presented.
Academia
Awards work in more innovative communication developed within the academic area: last year students and alumni up to two years after getting their degree.
7. TALENT
Awards new talent that has been innovative in some field of data, technology and new media applied to communication.
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