May 4 - 5. 2018. Sitges.

Explore. Connect. Change.
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Ethics as a competitive edge in advertising

GEM ROMERO

HEAD OF PLANNING DE LOLA MULLENLOWE

He is currently the director of strategic planning at LOLA MullenLowe, one of the hottest international agencies.

Considered to be one of the best national planners. He has worked for the most important agencies in Spain like *SCPF, Tapsa Y&R and Ogilvy&Mather. In 2015, he collaborated in award-winning campaigns at different festivals like “Be true to your pleasure” for Magnum, which won a golden lion award in Cannes. In addition, he is a professor at Pompeu Fabra University, ELISAVA and the Miami Ad School in Madrid.

Why are we inclined to buy according to ethics?

A participatory workshop based on two models of thinking to identify competitive edges in the advertising sector. Development of a specific strategy based on ethical and social values for a brand.