The Next to Watch 2018 list presents awards for 14 worldwide campaigns’ innovation

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May 4 - 5. 2018. Sitges.

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The Next to Watch 2018 list presents awards for 14 worldwide campaigns’ innovation

More than 300 professionals were inspired by the new communication at Sitges Next 2018

Creativity and talent were the stars for two days at Sitges Next. This competition celebrated its fourth year as a meeting point for communication and advertising professionals with a common denominator: innovation. The jury acknowledged a total of fourteen international campaigns with the Next to Watch 2018 list, essential to identify the direction in today’s innovation.

The second day of Sitges Next 2018 kicked off with Àlex Puig’s presentation on blockchain technology. “Everyone is the owner of his or her data and we don’t depend on any company or institution”, Puig explained, clearing up essential concepts to an audience that packed the Retiro starting first thing in the morning.

The tourism sector was the focus of the Festival’s home stretch, with a wide variety of presentations moderated by Josep Fernández Cavia, professor at the UPF. And the participation of Ricard Castellet, from Barcelona Tech City; René Hoeltschl, from ME Sitges Terramar; Enric López C., from CETT-UB; Albert Martínez, from RIU Hotels & Resorts and Ramón Azofra, from The Summer Agency; Ignasi Capellà Ballbé, from Broomx; Daniel Bargalló, from Broadcaster and Vincenzo Angileri, from Folch, and Marc Vidiella, from NothingAd.

Sitges Next 2018 brought together over 300 professionals for two days, and celebrated the grand finale with a performance by Fabián Martín –world champion pizza maker- who offered a tasting of his most innovative creations for the audience.

The Festival is promoted by the Sitges Town Council, La Xarxa de Comunicació Local (The Local Communication Network) and the Cluster Audiovisual de Catalunya (Catalonian Audiovisual Cluster).

 

Next To Watch 2018

The Sitges Next 2018 jury, composed of Pontus Nyström, Founder Brand PR 360; Carles Ortet, CEO atZOOPA; Anna Soler, creative supervisor at Proximity; Ximo Villalba, creative director at Grey; Vanessa Ribeiro, EMEA Print Marketing Campaign Manager at HP; Carlos García Trillo, Marketing Manager Innovation Western Europe at Pepsico; Lidia Pitzalis, Director CollArtz, Former Microsoft Comms Xbox; Carlos de Javier, executive creative director at Contrapunto, and Diego Fernández, Manager Ogilvy Upcelerator at Ogilvy Barcelona, decided to grant the Next to Watch 2018 awards to fourteen innovative international campaigns:

Tyler Hicks

The Truth is Hard to Find

Agency: Droga5 NY

 

1-800-273-8255

Agency: Droga5

 

National Gallery of Prague

Touching masterpieces

Agency: Geometry Prague

 

Addictaide

Like my addiction

Agency: BETC (France)

 

Audi

The Making of Enter Sandbox

Agency: Pol (Norway)

 

Banco Santander

Cuanto, más allá del dinero

Agency: McCann World Group

 

Audi

Por siempre jamás

Agency: Proximity Barcelona

  

Tide

Tide ad

Agency: Saatchi

 

Forbes

Ric Brazil

Agency: Ogilvy Brazil

 

Cheetos

Cheetos Museum

Agency: Goodby Silverstein & Partners

 

State Street Global Advisors

Fearless Girl – Women’s Day

Agency: McCann NY

 

Atelca

The Good Virus

Agency: Contrapunto BBDO

  

Greenpeace

The aquarium of the future

Agència: Ogily & Mather UK

http://www.thedrum.com/news/2018/04/17/ad-the-day-greenpeace-builds-the-aquarium-the-future-replacing-sea-life-with-plastic

  

HP

Follow your dreams

Agency: HP Studios

 

 

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