SPEAKERS

Ramsés Albiñana tells us… Explaining stories, talking about people. Regardless of the medium: an Alexa, a 3-pixel cell phone, an idea written down on a train ticket. Anything that stirs something in others, is what I want to share, and I do all this from Albiñana Films, either producing or directing.

Astrid Altadill is co-founder and chief creative officer at This is Odd. Founder and communication coach at Mental Hacking. Mentor at AtticoLab & Conector. Feeling, Action and Word! She frequently addresses topics related to coaching, leadership, motivation, communication and self-knowledge.

Daniel Calabuig is one of those people who love to find stories to share with others. Over the past 20 years he has created them for well-known (as well as unknown) brands in addition to his own. During this time he has also sunk an agency, two restaurants and three ships. He is currently involved in video games.

Jorge Calleja is the CCO of Meta Reality Labs. He previously worked as CCO at Crispin Porter Bogusky in Los Angeles, global creative director of Coca-Cola for W+K, global creative director at TBWAMedia Arts Lab and The Martin Agency, as well as vice president of marketing at Blizzard Entertainment.

Jordina Carbó is Executive Creative Director at VNLY&R, a leading global brand and customer experience agency that combines creativity, technology and culture to craft connected brands that are already transforming the world.

Natalia Carranza is a Strategic Planner specialized in digital strategy and branding with a degree in Journalism, a postgraduate degree in Branded Content and an anthropologist project. She has experience at digital and creative agencies, clients and media, worked for brands including Adidas, Nutella and Levi’s and currently defines brand and communication strategies for Estrella Damm, Casa Tarradellas, Popitas… at Fuego Camina Conmigo. She is also editor-in-chief of the Now New Next digital knowledge and innovation platform for brands.

Eva Conesa holds a BA in Communication Sciences from the UAB and began her professional career as a junior copywriter at Vizeversa Euro RSCG. She then became part of the creative team at Delvico Bates, and later at Tiempo BBDO, Casadevall Pedreño and S.C.P.F.

From 2002 to 2004, she was Executive Creative Director and a Partner at Dayax.

From 2005 to 2008, she was General Creative Director at Havas Wordwide Madrid.

And in 2009 she co-founded the twoelf agency in Barcelona, where today she is Executive Creative Director and a partner.

Currently she is also a professor at the Barcelona School of Creativity and a founding member of the platform Más Mujeres Creativas, which advocates for women’s equality in the professional advertising world.

Mathieu Felix, graduated in Fine Arts in France and specialized in new media communications is one of the three founders and creative director of Tigrelab.

For more than 14 years, the studio has focused on developing experiences through powerful contents, mixing art, design, scenography, interactivity and technology.

The studio creates audiovisual pieces of a wide range of formats for different types of customers worldwide, from motion design, digital collage, 3D animations for international spots, immersive exhibitions, real-time experiences to large-scale installations.

Mathieu Felix is also founder of the New Media Art studio Tiler Gab.

Uri Fernandez es Director Creativo Ejecutivo en Fuego Camina Conmigo. Ha trabajado en agencias como &Rosas, Tiempo BBDO, Smäll y Y&R para clientes como Decathlon, Damm, Pepsico, Danone o Schwepps. Desde hace 5 años lidera el departamento creativo de Fuego trabajando para clientes como Damm, Jumpers, Popitas, Puig, Durex o Casa Tarradellas.

Xavier Gallego és cofundador de Vertically,  una consultora creativa en la que utilitzen la innovació per a convertir les idees en serveis, productes i fins i tot campanyes. Assumeix el lideratge creatiu global. Porta gestionant tota la seva carrera creativa als Estats Units. Ha estat en companyies tan prestigioses com R/GA New York liderant els comptes de Nike i Converse com a Global Creative Director. El seu perfil altament creatiu, digital i innovador, va fer que el 2017 es traslladés a San Francisco on s’incorpora a Airbnb com experience Design lead i és ja, el 2019, quan irromp en un entorn de startup unicorn i entra a formar part del board directiu de MycoWorks San Francisco com a VP of Brand & Marketing per a una de les companyies més innovadores de Silicon Valley.
A més d’haver estat reconegut a gairebé tots els festivals internacionals, cal destacar la seva llarga trajectòria com a il·lustrador internacional amb la seva marca personal @Eyesores.

Pau García is a founding partner and director at Domestic Data Streamers, a 25-person studio that has focused on creating info-experiences for the United Nations, Tate Modern, TED or Spotify among other partners since 2013. He also directs the Master’s Degree in Data in Design at the Barcelona School of Design and Engineering and the Barcelona School of Economics. He founded and lives permanently at the HeyHuman! Artist Residence and is part of the Posttraumatic Collective. He generally never speaks in the third person.

Sergio García Pérez. Sergio leads the strategy department at PS21, bringing together trends, creativity and innovation to develop strategies for brands including BBVA, KFC, PepsiCo, Pernod Ricard and Adecco for more than 10 years. During these years, his work has been acknowledged for its creativity and effectiveness in national and international festivals such as Premios Eficacia, Warc Awards for Effectiveness, Cannes Lions, or The One Show. In addition, he teaches strategy at several schools and universities including the Miami Ad School, The Atomic Garden, and Elisava.

Meritxell Guitart, as CEO at Dragons, has a vision to build a new kind of agency. One that brings together the right talent to successfully support global brands, grow companies through integrated creative and production teams that maximize the full potential of the brands’ digital ecosystem. From social to commerce, CRM to interactive experiences. Dragons is successfully working with brands including Estée Lauder Companies, Cetaphil, Bacardi, Lacoste, Danone and, most recently, has been responsible for the launch of WOW in Madrid.

Olga Llopis is a managing partner at Comuniza, with more than 20 years of experience in brand consulting for major European and Latin American companies. With a multidisciplinary perspective of branding, from identity, processes and business with an eye on the user experience. She has studied design, advertising and has a General Management Program Degree (PDG) from the IESE. She has been a jury member for creativity awards in Spain and Europe.

For María López-Chicheri, BBDO was her first challenge. She worked there for 11 years as client service director for MTV, Paramount Pictures, Nickelodeon, Mars, Renault, Telefónica and Pepsi. For Pepsi she managed their European account. In January 2008 she joined LOLA (Lowe Latina) of Lowe&Partners as global account director for Magnum Ice Cream at Unilever. She leads and coordinates the account globally, launching it in China, Indonesia, Philippines, Pakistan, Thailand, Brazil, Mexico, Turkey and the United States. It was four years of intensive and fascinating work that ended with a global Effie Award for Magnum in 2012. A brand with the best measurable results worldwide. In 2014 she founded Picnic, a strategic consulting firm. She is its CEO. A few years later and after taking some time off for her family, Maria founded Sioux & Cyranos together with Roberto Lara and Leandro Raposo.

Edgar Martín-Blas is Chief Metaverse Officer at Utopia Voyagers, a pioneering company since 2014 in virtual, augmented and mixed reality that has worked for more than 86 brands on 230 projects (Meta, Mastercard, IKEA, Ferrari, Vodafone…) Recently acquired by the Californian group UTOPIA. Being recipients of more than 20 national and international awards and highlighted at the Facebook F8 event as one of the best companies in the VR for Brands category. In 2019 and 2020 he was selected by the Choiseul Institute as one of the TOP 20 “ECONOMIC LEADERS FOR TOMORROW” in Spain. In 2021 Forbes named him person of the day. In 2022 he published the book “Metaverse, Pioneers on a Journey Beyond Reality” sharing his personal experience in the early years of this technological revolution. In 2022 Forbes chose Utopia Voyagers as one of the outstanding companies in the Metaverse.

Pablo Muñoz is one of the pioneers of Branded Content & Entertainment in Spain. In 1986 he started working at Compañía Ideas Mágicas. In the 90’s he founded Think for Sale, acquired by IPG in 1999. In 2013 he was appointed President of FCB Spain and in 2018 he drove the launch of FCB&FiRe Advertising & Entertainment in Spain. He has been a Jury member for the Eficacia Awards, Cannes Lions Entertainment, Dubai Lynx or El Sol, among others. In 2004 he wrote his first article on Branded Content, in 2006, Pearson Publishing published his book “Engagement Marketing” and in 2013, he designed the Master “Branded Content and Transmedia Communication” at the Carlos III University. He is also a professor at The Core, the Madrid Content School and the Complutense University, among others.
In 2015, he founded the BCMA (the Spanish Branded Content Association) of which he is Executive Vice President to date. And since 2020, he is a partner at CØLLAGE, a company specializing in creative services for the entertainment industry marketing, which achieved 2 GOLD in the PROMAX AWARDS EUROPE 2022, the most prestigious competition in entertainment marketing.

Álex Pallete is an expert in brand building. From the firm conviction that without adding significant value a brand is meaningless for people, in 2014 he founded the strategic brand consultancy PICNIC.
A firm believer in the value that brands can bring beyond the products and services they sell, he develops strategies that drive companies’ growth, starting with rediscovering the purpose of their brands. It’s what he calls Purpose-driven Growth™.
He is co-founder of #stayhuman, a member of the board of trustees of Ashoka Spain, a Fellow of the Aspen Institute and also teaches courses at academic institutions including the Universidad Pontificia de Salamanca and the Miami Ad School, among others.
In 2021, Forbes magazine named him one of the 100 most creative Spaniards in the business world.

Carlota Pi has revolutionized the Spanish power sector with her commitment to connect people using 100% green electricity. Convinced that a company should be a tool to improve the world, and with tireless optimism and energy, she battles with the conviction that we can all do our bit and, without a doubt, she has been doing so for more than a decade with Holaluz. A project with the transcendental purpose of making the world move 100% thanks to renewable energies, which began among friends in a bar and has managed to disrupt such a mature and closed market as the energy market.
With more than 15 years of experience in the electricity sector in Spain, the United States and Germany, she is an industrial engineer. Aware of women’s underestimated potential, Holaluz prides itself on being a 100% equal opportunity company and is constantly working on measures to facilitate the work-life balance of its team. It made progress in legislation by implementing equality in the duration of maternity and paternity leave, has offered nursery services since 2015 and hasn’t hesitated to impose quotas in a number of teams, such as the Technology team.

Mother of a large family, Carlota Pi is passionate about dance, which she continues to practice religiously every week. Dancing, along with skiing and voracious reading, are her relief valves. She always says that being a mother is what she does best.

Awards and recognitions:

• Innovation and Entrepreneurship Award from FEDEPE (Spanish Federation of Women Managers, Executives, Professionals and Businesswomen).
• DonaTIC Entrepreneurship Award, granted by Tertulia Digital and SmartCAT of the Catalan Autonomous Government (Generalitat).
• Innovation Award from FIDEM (International Foundation for Women Entrepreneurs)
• Participant in Blackbox Connect 2017, an acceleration program for women founders promoted by Google.
• Considered by Forbes to be one of the 100 most creative people in 2016.
• 2017 Executive of the Year Award from AED (SME category)
• Rei Jaume I Award (Entrepreneurship) in 2019.
• eWoman Award for Entrepreneurship by PMP Prêt-à-Porter cases in October 2021.
• Cinco Días Award to the most innovative executive in November 2021.

Jordi Pont is EMAE senior creative director at Nike International, where he has developed global campaigns for Nikebasketball, NikeWomen and Nikefootball. Previously he directed global counts for Booking.com and Heineken from W+K Amsterdam.

Edu Pou is co-founder and creative director at Metacampus, co-author along with Toni Segarra of The Interruption, and professor of Muliplatform Storytelling at the University of Tasmania. He has worked for clients including Nike, Samsung and EA at the most prestigious advertising and innovation agencies on three continents.

Fredo Sanz is CEO at Unvrse, where he develops innovative and pioneering products that revolutionize location-based multi-user virtual reality experiences. His main focus is on applications in the fields of art, culture and architecture: creating immersive exhibitions about Salvador Dalí and FC Barcelona, among others.
He was previously CEO at Antiloop Studio, a creative technology studio that combines the digital, physical and virtual worlds to create fascinating innovative experiences. Some of his clients include leading companies in their sectors: Audi, VW, SEAT, Toyota, Telefónica, Acciona, HBO, Netflix, Nestlé, etc.

Germán Silva is CEO at PINK and is one of the top Spanish creative directors, internationally acknowledged with more than 500 awards. He has been the chief creative responsible for agencies including Young & Rubicam, Armando Testa and Havas, both nationally and internationally. Four years after very successfully launching his first agency, Bárbara & Co, he left everything, absolutely everything, to create PINK.

Agustín Soriano is Chief Strategy Officer at McCann Spain and Chief Integration Strategy Officer at McCann Worldgroup. Agustín joined McCann Spain from Volvo, where he worked as Global Brand Strategy Director for the Swedish car manufacturer. In addition, Agustín is co-founder, lecturer and content director for Hoala Amsterdam, considered the world’s most prestigious master’s degree in strategy for communications professionals. His 17 years of experience in the strategy world is full of international experience, including J.Walter Thompson (Amsterdam) and Forsman & Bodenfors (Sweden), where he worked for iconic brands including KitKat, BMW, Puma, ING, Volvo, Adidas, Google or PepsiCo. Agustin was the strategic head behind the team that created The Next Rembrand campaign and got J. Walter Thompson Amsterdam named innovation agency of the year at Cannes in 2016. Agustin has been recognized among the top 5 strategy directors by Directory Magazine and his work has been acknowledged with more than 100 international creative awards, including 2 Grand Prix and 1 Innovation Gold at Cannes.

Elisabeth Tripiana has a degree in Audiovisual Communication Film and Tv, with more than 20 years of experience in the sector, mainly in advertising.

Her first jobs were on television and in post-production. She worked at the production company RCR films for 9 years as a line producer. Later in 2008 she founded an animation and motion studio graphics called Juanita Motion Shop SL, specialized in CGI and animated content.

But in 2014, she had so much filming monkey that she soon get together with her partners Mikel Ayesta and Lluís Freixa to create Sr. Alce Films to coordinate very top teams and thus produce for the best advertising agencies to this day. Currently the Moose are already exploring other ways to adapt to the new audiovisual language and being able to offer new talent.

Oriol Uria is a 30-year veteran Film, Advertising and Television Producer with experience performing all around the globe working nonstop in places like Europe, Asia, the USA and South America. Oriol is currently the co-founder and the CEO of the holding company Digital Media Lab Production (2003), with offices and world-class crews in Barcelona, Madrid, CDMX and Los Angeles. This umbrella corporation hosts three entities: Infinito Studios the entertainment & content company, Garage Films, the international advertising production company awarded “Best Production House” in Spain for 2-years running and the post-production house, Fake Studio.

Oriol has also produced several films, among them “Fausto 5.0” in Spain, “Expansivas” in Argentina, the acclaimed feature film documentary “NYShowcase” in the US or the feature film “Del Otro Lado Del Jardin” co-produced with Warner Brothers (2022)

His most note-worthy television work to date has been co-producing the biopic series “Maradona, Sueño Bendito” by Amazon Prime (2021)

In the advertising arena Oriol works include hundreds of high-profile projects working with premium worldwide brands like Coca Cola, Audi, Nike, Ferrari, WV, Google, Vodafone, Mercedes, Ikea among many others.

During the period of the last 20 years Oriol has consistently and successfully managed the Global Lab group’s most challenging creative, financial and technical projects. His years at the group have integrated every discipline, from life action to animation, to live performances and even immersive museum Art Exhibitions. He’s been a Spanish Academy nominated for a short film that he produced and has worked along his career with some of the most celebrated directors like Tony Kaye, Wim Wenders, Rebecca Blake, Rousselet, Eugenio Recuenco, and his brother Albert Uria.

Oriol Uria has always pursued opportunities that enable him to build amazing companies around great talent while being a meaningful contributor to the transformation of the marketing and producing industry. In an ever-changing industry like ours, Oriol has been on the bleeding edge of that change and has leveraged the opportunity that the Digital Media Lab group can currently give to brands and streaming networks creating high-concept cross over business opportunities.

Vicky Vasán is Co-founder of INMERSIVA XR, The Extended Reality Association of Spain. An initiative that was born to connect Virtual, Augmented and Mixed Reality with professionals, companies, initiatives and all those interested in these technologies, with research activities, events and training. We offer consultancy to connect with professionals and initiatives and provide training sessions on XR and the Metaverse. In addition, she is Lead of the Meta Developer Circles program for the Madrid developer community.

Alba Vence is creative director at the Lady Brava agency, which opened in Madrid last year and has already developed projects for Ibai, Johnny Walker and La Casa de Papel. Alba Vence has won a long list of advertising awards and teaches at the Madrid Content School. She previously worked at FCB, Proximity Barcelona and MRM//McCann.

Ximo Villalba has been working on innovation-communication projects for more than 10 years, leading the digital creativity for brands including Nike, KitKat, F.C.B or Sabadell Bank, just to name a few. He has also been part of Grey’s International Creative Council to bring the best ideas to life. His work has been acknowledged by international festivals, with 2 Cannes Lions in the digital and innovation categories (7 shortlisted), 14 Soles de Oro and several awards from the Club de Creativos de España (including the best innovation ideas two years in a row), as well as being a member of the jury in the digital categories of several of them.

Isabelita Virtual is Isabel Martinez. A creative director who started her career at agencies like SCPF, DDB and Wunderman NY. She has been awarded at Cannes Lions and D&AD among others. She has collaborated with brands and cultural institutions such as Hermès, Apple, Vogue, Viktor & Rolf, Dior, Boucheron or the Louis Vuitton Foundation. She is the first Spanish awarded with a Webby Award Honoree for Best Content in Art and Culture together with the Metropolitan Museum of New York and the LACMA. In 2019 she became the only Spaniard to screen her work at the Times Square Midnight Moment, joining her name to that of artists such as Andy Warhol, Björk, Sophie Calle or Alex Prager. In 2021 she joined Meta (Facebook) as a creative strategist and was introduced to the world of NFTs through the Superrare Marketplace. She currently continues to experiment with technology from the creation of narratives in AI environments, to the creation of digital merchandising with the Guzzu company.