November 10 - 11. 2022. Sitges.

Explore. Connect. Change.

How to survive BIG DATA



He is currently the digital intelligence director at JWT, one of the most internationally renowned agencies.

Juan de Dios Llamas is a specialist in Big Data and all technologies related to advertising. He has extensive experience in analysis, SEO consulting, Online Marketing consulting Specializing in Strategy Development for brands, online reputation management (ORM), and web and social network analytics. In addition, he’s a professor for the strategic planning and creative brand management Master Degree at the IED (Istituto Europeo di Design).

Internet has become an unlimited space for information where difficulties in managing data are growing exponentially. Not only is it complicated to search and select, but even more so to analyze discerningly. This is why brands need professionals capable of arriving at more detailed information on their consumers and their digital habits.

A professional from the advertising sector will show us how to make use of Big Data. An extremely powerful tool for both brands and agencies to get a better understanding of their consumers. In addition, there will be a real time exercise to analyze data on a certain aspect of Sitges Next.