How can we get inside the customer’s brain?
Neuromarketing consists of applying neuroscience research techniques with the goal of measuring brain activity and the responses of interviewees to different stimuli. These responses are read directly from their brain activity.
Under the guidance of Rafal Ohme’s company, we’ll see how neuromarketing is evolving in the advertising field. We’ll be shown which techniques are used and what brands have taken advantage of this breakthrough to increase the effectiveness of their communication.
One of the worldwide pioneers in consumer neuroscience. An expert in elegant energy in management, for almost two decades he has been doing research on emotions and communication. Reelected member of the Advisory Board of the Neuromarketing Science and Business Association, an organization integrating neurologists and professionals from 85 + countries from around the world. Founder of NEUROHM.