Innovation will be the common thread of the Festival’s program
Sitges Next is the meeting point for creatives and professionals from a variety of fields with a common denominator: innovation. For its fourth year running –taking place on May 4th and 5th – the Festival has set its goal as bringing capsules of inspiration to its program for a wide range of professionals who come together in their passion for opportunities and the abilities of the advertising industry, one of this country’s main talent factories. That’s why it has added to its team one of the most restless and inclusive minds in the communication sector, Blanca Fullana, who will be the new curator of Sitges Next.
Sitges Next 2018 aims to be a festival of inspiration, knowledge, exchange and experiences for a wide array of professionals: creatives, designers, artists, photographers, thinkers, audiovisual experts, etc… The Festival will have a hybrid format, between talks by prominent brands and professionals and venues and moments designed to establish relationships and for networking. Sitges Next isn’t a lecture series or an awards gala, but it includes all that at the same time.
Blanca Fullana, the new Sitges Next curator, is known for her passion for professional communication and her knowledge of content strategies and today’s most innovative and ground-breaking artistic and audiovisual languages. A specialist in the identification and staging of global brand value, in her two decades of professional career she has worked for brands like Microsoft, Burger King, British Airways, Club Med, Danone, Damm, National Geographic, Gilead Sciences, F5 Networks or Footlocker, among others, as well as for the international agencies Edelman and Weber Shandwick. She was also in charge of communication for one of the most important organizations in the design sector, EINA, where she got to contact a wide range of creatives, architects, musicians, artists, intellectuals and different influential cultural entities.
The world of communication has managed to overcome the most critical moments of the economic crisis and restructuring of the last ten years, and is now starting to show signs of recovery. The commitment to innovation –more comprehensive and interdisciplinary– confirms its position and influence and represents a demonstration and a guarantee for the generation of proposals, ideas and contents that will open up new avenues for brands, professionals and the wide world of communication and its immediate territories.
The Festival will reward campaigns and promote participatory events, workshops, and roundtables to discuss and work on the ideas and tools that will be presented at the plenary sessions. The context challenges will include presentations focusing on the implications of Big Data for the sector, next gen digital technology, the impacts of artificial intelligence or the changes in the business and advertising models of global companies with traditional economies and sharing economies, and with sustainable or local values. With all of Sitges as its stage.