Let AI recommend you: the key to the future of your business will offer a clear and applicable vision on how artificial intelligences like ChatGPT are transforming key sectors such as catering, tourism and mass consumption. Through concrete examples and practical tools, we will discover how these technologies influence the visibility of local businesses and how they can open up growth opportunities on a global scale. We will answer one of the most pressing questions for any brand today: are you visible on ChatGPT? And above all: what can you do to make AI speak well of you and help you grow?
Some questions (and their answers) necessary for all kinds of businesses, from large companies to local establishments in Sitges and the region.
Carles Ortet is an engineer. He is the director of Zoopa The Smart Agency, vice-dean of Innovation at the College of Marketing and Communication of Catalonia and director of the 498AS innovation laboratory. He has been European director of Hurley, e-business director of Nike EMEA, professor of engineering at the UAB, partner and director of El Terrat.
The session will be on Thursday, May 8, at 7:30 p.m., at the Sitges Yacht Club, with free admission.
Sitges Next is an initiative of the Sitges City Council, organized by the Sitges Next Association as a festival dedicated to promoting innovation in communication for brands, agencies, start-ups and technological creators. It is two days to establish connections, nurture and be inspired, with the aim of contributing in a relevant way to the transformation in the way we communicate in the coming years.
Let AI recommend you: the key to the future of your business
Carles Ortet
Thursday, May 8, 7:30 p.m.
Sitges Yacht Club
Free admission
Sitges Next has scheduled two days of presentations, dialogues, colloquia, and case studies to explore the proposals and experiences shaping current communication. On May 8 and 9, at the Casino Prado in Sitges.
THURSDAY May 8
MORNING
10.30– 11.05 h
Aleix Gabarré by SUMMA BRANDING
Marca com a servei
11.10 – 11.45 h
Marina Chillón by ALTURA ARQUITECTS
IA i Arquitectura: Reimaginando el proceso creativo
11.50 – 12.25 h
Miguel Espada by SpecialGuestX
Esta charla puede contener trazas humanas
12.30 – 13.30 h
Carles Ortet by 498A and J.M. Ganyet by Mortensen
Marcas vs. IA: Cómo recuperar la visibilidad y la reputación robadas
16.00 – 16.35 h
Melissa Diago by FREEPIK
La nueva musa digital: Creatividad en tiempos de IA
16.40 – 17.40 h
Isabel Martínez by ISABELITA VIRTUAL
Beta Version
17.45 – 18.20 h
David Pueyo by HAVAS PLAY
Del Branded Entertainment a las Cultural Powerhouses
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At Club Nàutic Sitges
19.30 h
Talk for the territory’s businesspeople:
Fes que l’IA et recomani: la clau pel futur del teu negoci.
Carles Ortet, de 498A
FRIDAY May 9
MORNING
10.00 – 10.35 h
Genís Pena by GALLERY SESSIONS
Gallery Sessions: de la música a l’entreteniment
10.40 – 11.15 h
Josep Maria Piera and Julio Wallovits by HUMANSDID
What the f*** is HUMANSDID?
11.20 – 11.55 h
Daniel Calabuig, Creador de nuevas narrativas
De escribir historias a construir mundos. Cómo crear experiencias narrativas que se habitan, se sienten y responden al espectador
12.00 – 12.35 h
Diana Núñez and Rubén Cruz by THECLUELESS
El todo es mayor que la suma de sus partes – Aristóteles
12.40 – 13.15 h
Montse Jodar by GRUP CACAOLAT
De Love brand a Rock brand, ¿reinvención de marcas?
13.20 – 13.55 h
Pedro Serrahima by TELEFÓNICA
La marca o el cliente, ¿Quién es el idiota?
AFTERNOON
16.00 – 17.40 h: PROMPT BATTLE with Fabiana Aguilar (DOPPAMINE), Hugo Barbera (HUMAIN MADE), Alex Marull (AIGENCY) and Aura Diaz (SUNOMONO)
Have you already booked your free ticket?