SITGES NEXT 2024_ MAY 9-10 2024_ CASINO PRADO_SITGES. MAP
SITGES NEXT 2024_
MAY 9-10 2024_
CASINO PRADO_SITGES. MAP
VISIONARIES CAMPAIGN
MINDS THAT QUESTION
THE POSSIBLE
EXPLORE
CONNECT
CHANGE
SITGES NEXT 2024_ MAY 9-10 2024_ CASINO PRADO_SITGES. MAP
SITGES NEXT 2024_
MAY 9-10 2024_
CASINO PRADO_SITGES. MAP
VISIONARIES CAMPAIGN
MINDS THAT QUESTION
THE POSSIBLE
EXPLORE
CONNECT
CHANGE
10 am – 10:15 a
Opening
10:15 am – 10:45 am
Espacios digitales, experiencias reales: El poder del Spatial Computing en el marketing del futuro
Álvaro Antoñanzas
Co-founder DeuSens
10:50 am – 11:25 am
Crear donde nadie ha pisado
Mona León
Founding partner at
Formidable Factory
11:30 am – 12:05 pm
IA+XR: Transformando el futuro de las historias inmersivas
Jimena Tormo
Technological creative
12:10 pm – 12:40 pm
IA: Revolución en la producción audiovisual y la vida de los creadores
Mike Ramos
Freelance Art Director
12:45 pm – 1:15 pm
La urgencia de lo presente
Christian López
Independent creative director
1:20 pm – 2 pm
Round Table
Innovation Round Table
Mona León
Founding partner at
Formidable Factory
Isabel Sebastián
Manager Internacional de DeuSens
Tomás Ferrándiz
Executive Creative Director of Contrapunto
Modera Carles Ortet
5 pm
Com treure-li més partit a la meva petita marca?
CONFERENCE FOR EMPLOYERS AND ENTREPRENEURS
Camil Roca
CEO of K1000
Sala Jofre Vilà del Prado
9.30 am – 10 am
Opening
10 am – 10:40 am
Mamá, ¡la IA se ha comido a mi perro!
Miguel Espada
CEO and co-founder of Espadaysantacruz
10:45 am – 11:20 am
Product as a Marketing Campaign
Jorge Huguet
General Manager of Marketing at Sony Interactive Entertainment
11:25 am – 11:55 am
Existo, y luego pienso
Diana Núñez
Rubén Cruz
Co-founder of the Benana Creative Studio and The Clueless Agency
12 pm – 12:35 pm
El futuro de la publicidad: incógnitas, dudas y algunas incertidumbres
Joan Alvares
Creative Director of Putos Modernos
12:35 pm – 1:15 pm
Round Table
Round Table AI
Diana Núñez
Co-founder of the Benana Creative Studio and The Clueless Agency
Xavier Mitjana
Consultant and trainer
Delia Rodríguez
Journalist and writer
Jimena Tormo
Technological creative
Moderator Ramon Castillo
1:20 pm – 2 pm
Look Under Your Nose.
The stories behind Heinz’s best UK launch in recent years: a pasta sauce
Caio Fontenele
Head of Marketing in Heinz
Paco Badia
Executive Creative Director at VML Spain
Pipo Virgós
Executive Creative Director at Wunderman Thompson
4 pm – 5:15 pm
Battle Prompt
In collaboration of the Barcelona School of Creativity
Mike Ramos
Freelance Art Director
Jaume Montané
Co-founder of Copilotos
Esther Souto
Multidisciplinary Designer
Laia Grassi
Creative Director specializing in AI