Sitges Next opens the door to model creation through AI

Sitges Next will allow you to learn about the experiences of creating models through artificial intelligence. Diana Núñez and Rubén Cruz, co-founders of the agency The Clueless, will explain how avatars can be created that are capable of connecting with the audience on a deep level.
Diana Núñez is a specialist in Advertising and Communication Strategies, Graphic and Interactive Design. Her passion for graphic design and the digital world invites her to create communication concepts and strategies with an approach based on balancing conceptual value with aesthetics. In this line, she uses AI to take creativity to a completely new level.
Rubén Cruz leads projects that transform the way brands communicate with their audience, boosting creativity through technology. His passion for the intersection between design and AI leads him to explore new frontiers in the world of advertising, digital modeling and marketing strategies.
Sitges Next is an initiative of the Sitges City Council, organized by the Sitges Next Association as a festival dedicated to promoting innovation in communication for brands, agencies, start-ups and technological creators. It is two days to establish connections, nurture and be inspired, with the aim of contributing in a relevant way to the transformation in the way we communicate in the coming years.