Jorge Huguet Rodríguez is General and Marketing director for the Mediterranean area of ​​Sony Interactive Entertainment, where he leads the positioning of PlayStation. He is one of the greatest experts in video game marketing and the entertainment universe. Previously, he was Director of Sony Computer Entertainment for Spain and Portugal for more than 20 years.
He is co-author, along with Juan José González López-Huerta, of the book Everything you need to know about video games and marketing (Wolters Kluwe, 2012). He has been vice president of the Spanish Video Game Association.