10:00 a.m. “Redefining experiential design in times of Coronavirus”
Laia Zanon, Director of Creative Production at Wildbytes
10:45 a.m. “Technology as supportive innovation”
Anna Moragas, Head of Communications and Public Relations at Worldcoo
Bonaventura Clotet, Director of the IrsiCaixa AIDS Research Institute
Manel Prat, Head of Bonpreu – Esclat’s Marketing and Communication Department
12:00 noon “Marketing and communication perspectives in Catalonia and in the world”
Ferran Rodés, Executive Chairman at ISP
Marc Elena, CEO at Adsmurai
12:30 p.m. Presentation of the 2020 Impacte Awards by the Col·legi del Màrqueting i la Comunicació de Catalunya (Catalan Association of Marketing and Communication)
2:00 – 4:00 p.m. lunch break
4:00 p.m. “Entrepreneurial Attitude. From Silicon Valley to Garraf”
Xavier Verdaguer, Director Imagine Creativity Center
4:45 p.m. “Casa SEAT: Brand-building experiences”
Gabriele Palma, Managing Director Casa SEAT
5:30 p.m. “10 basic rules for effective communication”
Franco Martino, Director of Corporate Communications and Institutional Relations at Ferrero Iberica
6:15 p.m. “Reinvent? Invest? Adapt?”
Inés Segura (Partner and CEO de Primo Spain)
Inés Massa (EP de Primo Films & Content)
7:00 p.m. “How to cope with a pandemic: the challenge of being useful without leaving home”
Sílvia Hernández, an independent professional who specializes in the strategy design, development and implementation of integral marketing and communication projects
9:30 a.m. “What are cities?”
Nacho Padilla, Creative Director for the Barcelona City Council
10:15 a.m. “Rok & Roi”
Hugo Olivera, Founding Partner at Full Circle Karma
11:00 a.m. “La Casa de Carlota: a quirky way to see creativity”
José Maria Batalla, Creative Director and founder of La Casa de Carlota
12:00 noon “Re-inventing ourselves no matter what. From the digital to the face to face world, from Time Out to Time In”
Eduard Voltas, CEO at Time Out Spain
12:45 p.m. “Financing startups in the creative sector”
Quino Fernández, CEO at AtticoLab
Joan Francesc Bañó, CEO at Cooncert.com / Music Bus
1:30 a.m. “Liquid TV”
Àlex Marquina, Brand Strategy Director at the CCMA
( TV3 & Catalunya Ràdio)
Jordi Pi, Executive Producer of Digital Media at the CCMA
2:00 – 4:00 p.m. lunch break
4:00 p.m. “And if we dare innovate in training new communicators?”
Sílvia Sivera, Academic Director of the University Master’s Degree in Advertising Strategy and Creativity at the UOC
4:30 p.m. “The new future. How to prepare for permanent shifts in Marketing and communication”
Gustavo Martínez, Former WPP Representative
Guido Rosales, Top Line Marketing Global Consulting Group Co-Founder
5:30 p.m. “AQP (A Quarantine Production)”
Danilo Lauria, Video Artist and Director of AQP
6:15 p.m. “All is (not) Lost”
Oscar Romagosa, CEO & EP Canada
7:30 p.m. “Malvasia of Sitges: the wine that heals everything”
Online wine tasting.
David de Yzaguirre, Funder of Emocions i Cultura del Vi