Programa Graella

Thursday, November 11^th

9.30am – 9:40am Opening Sitges Next 2021
By the Mayor of Sitges, Aurora Carbonell and
Xavi Duran, manager of Sitges Next

9:40am – 10:10am “Don’t Act, React”
Pablo Filomeno, co-fundador & CEO de Feeder

10:10am – 10:40am “Innovación Saludable”
Elvira Arzubialde, CEO at VMLYRx, WPP Health

10:40am – 11:10amRound Table Discussions PRODUCTION
“Sincronizando marcas y audiencias”
Pablo García Acon, executive producer of Primo Content
Bep Moll, CEO Branded Mamma & CMO Elite Team
Ramon Arteman, director of Metropolitana of Muntatges
Xavi Tribó, co-owner & head of techonology of Glassworks Barcelona
Moderator: Sigfrid Mariné, Freelance Film Producer

11:10am – 11:30am coffee break

11:30am – 12:00pm Round Table Discussions TEACHING
“Advertising is changing, Ad Schools too”
David Tetilla, general manager DG Barcelona School Of Creativity
José Olivares, academic director of Madrid Content School
Santi Gantes, academic director of Brother
Rafa Gil, director creativo independiente & director académico en The Atomic Garden
Dan Peisajovich, founder of Complot Escuela de Creatividad
Moderator: Xavi Durán, director Sitges Next

12:00pm -12:30pm“Understanding what is happening in the world in just a couple of minutes”
Daniela McArena, co-founder Ac2ality
Paula Muñoz, co-founder Ac2ality
María Murillo, co-founder Ac2ality

12:30pm – 1pm “Metaversos: la próxima gran revolución digital es inmersiva”
Oscar Peña, chief innovation & technology officer at Wunderman Thompson

1:00pm – 1:30pm “Collaborative, the true meaning of network”
Sunde Sastre, co-founder of Collage

1:30pm – 4pm pausa comida

4:10pm – 4:40pm Round Table Discussions BRANDED
“¿Por qué lo mejor está por venir?”
Pablo Muñoz, founder of Collage
Jose Olivares, director académico en Madrid Content School
Carles Ortet, founder Zoopa, The Smart Agency
Modera: Jordi Torrents, partner director of Collaborabrands

4:40pm – 5:10pm “Branding <3. Brandeando desde el cora”
Bruno Sellés, creative director & founder of Vasava

5:10pm – 5:40pm Round Table Discussions NEW JOURNALISM
“2022: El nuevo, nuevo periodismo”
Daniela McArena, Paula Muñoz and María Murillo, co-founders of Ac2ality
Anna Domènech, marketing manager of El Periódico
Santi Terraza, manager of the communication agency Hydra Media
Moderator: Javier Piedrahita, CEO & founder of MarketingDirecto.com

5:40pm – 6:10pm “New Thinking, key to restore the balance”
Olivia Walsh, new thinking officer of Apple Tree Communications

  6:10pm – 6:40pm “Content is business”
José Olivares, director académico en Madrid Content School

6:40pm – 7:10h Round Table Discussions STRATEGY
“New audiences, new srategies”
Victor Gutiérrez de Tena, CCO & President APG Spain
Raquel Espantaleón, head of strategic planning OF Sra. Rushmore
Olivia Walsh, new thinking officer OF Apple Tree Communications
Camil Roca, founder K1000, Comunicación Colaborativa
Moderator: Enric Nel·lo, curator of Sitges Next 2021

Networking session,
with Malvasia de Sitges wines

Friday, November 12^th

9:30am – 10am “Creativos vs Creadores”
Gil Blancafort, founder Vertically® and Wheelzzz®
Marga de Miguel, head of marketing comercial de AI of Things

10am – 10:30am Round Table Discussions AUTOMOTIVE
“Looking for a rich content experience”
Joaquim Ramis, automotive marketing lead Shackleton
Sam Judez, director DDB España
Jordi Urbea, VP of Ogilvy
Daniel Rocafort, CEO of Visyon
Modera: Oscar Peña, chief innovation & technology officer at Wunderman Thompson

10:30am -11am Round Table Discussions ACTIVISM
“Activismo y propósitos, actitud o pose”
Marc Lite, founding partner of Firma
Jesús Revuelta, independent creative consultant
Jordi Barri, co-founder and CEO of Flax & Kale
Moderator: Sigfrid Mariné, Freelance Film Producer

11am – 11:20am coffee break

11:20am – 11:50am “New Money Only”
Albert Folch, creative director & founder partner of Folch
Rafa Martínez, COO & head of business & strategy partner

11:50pm – 12:20h Round Table Discussions INNOVATION
“Looking for a rich content experience”
Gil Blancafort, Founder of Vertically® and Wheelzzz®
Óscar Peña, Chief Innovation & Technology Officer of Wunderman Thompson
Marga de Miguel, head of marketing comercial | AI of Things
Moderator: Xavi Tribó, co-owner & head of techonology en Glassworks Barcelona

12:20pm – 12:50pm “Nuevos sistemas creativos”
Agustín Vivancos, founder & CEO de PS21

12:50pm – 1:20pm “Más mujeres creativas”
Helena Marzo, independent creative director
Eva Conesa, Partner & ECD. twoelf

1:20pm – 2pm “Jose María Piera y Toni Segarra: una conversación privada”
Toni Segarra, founder Alegre Roca
Jose María Piera, CCO Wundermann Thompson
Modera: Enric Nel·lo, curator of Sitges Next 2021

2pm – 4pm Lunch break

4:10pm – 4:40pm “Good side of business”
Eva Santos, CO chief creative officer & founder of Delirio & Twain

4:40pm – 5:20pm “Simplify Design”
 Verònica Fuerte, founder & creative directress Hey

5:20pm-6pm Awards

Networking session,
with the Malvasia de Sitges wines, where we can learn about its history, its projection and its delicious powers