Thursday, November 26^th

10:00 a.m. “Redefining experiential design in times of Coronavirus”
Laia Zanon, Director of Creative Production at Wildbytes

10:45 a.m. “Technology as supportive innovation”
Anna Moragas, Head of Communications and Public Relations at Worldcoo
Bonaventura Clotet, Director of the IrsiCaixa AIDS Research Institute
Manel Prat, Head of Bonpreu – Esclat’s Marketing and Communication Department

12:00 noon “Marketing and communication perspectives in Catalonia and in the world”
Ferran Rodés, Executive Chairman at ISP
Marc Elena, CEO at Adsmurai

12:30 p.m. Presentation of the 2020 Impacte Awards by the Col·legi del Màrqueting i la Comunicació de Catalunya (Catalan Association of Marketing and Communication)

2:00 – 4:00 p.m. lunch break

 4:00 p.m. “Entrepreneurial Attitude. From Silicon Valley to Garraf”
Xavier Verdaguer, Director Imagine Creativity Center

4:45 p.m. “Casa SEAT: Brand-building experiences”
Gabriele Palma, Managing Director Casa SEAT

5:30 p.m. “10 basic rules for effective communication”
Franco Martino, Director of Corporate Communications and Institutional Relations at Ferrero Iberica

6:15 p.m. “Reinvent? Invest? Adapt?”
Inés Segura (Partner and  CEO de Primo Spain)
Inés Massa (EP de Primo Films & Content)

7:00 p.m. “How to cope with a pandemic: the challenge of being useful without leaving home”
Sílvia Hernández, an independent professional who specializes in the strategy design, development and implementation of integral marketing and communication projects

 Register for free to attend presentations

Friday, November 27^th

9:30 a.m. “What are cities?”
Nacho Padilla, Creative Director for the Barcelona City Council

10:15 a.m. “Rok & Roi”
Hugo Olivera, Founding Partner at Full Circle Karma

11:00 a.m. “La Casa de Carlota: a quirky way to see creativity”
José Maria Batalla, Creative Director and founder of La Casa de Carlota

12:00 noon “Re-inventing ourselves no matter what. From the digital to the face to face world, from Time Out to Time In”
Eduard Voltas, CEO at Time Out Spain

12:45 p.m. “Financing startups in the creative sector”
Quino Fernández, CEO at AtticoLab
Joan Francesc Bañó, CEO at Cooncert.com / Music Bus

1:30 a.m. “Liquid TV”
Àlex Marquina, Brand Strategy Director at the CCMA
( TV3 & Catalunya Ràdio)
Jordi Pi, Executive Producer of Digital Media at the CCMA

2:00 – 4:00 p.m. lunch break

4:00 p.m. “And if we dare innovate in training new communicators?”
Sílvia Sivera, Academic Director of the University Master’s Degree in Advertising Strategy and Creativity at the UOC

4:30 p.m. “The new future. How to prepare for permanent shifts in Marketing and communication”
Gustavo Martínez, Former WPP Representative
Guido Rosales, Top Line Marketing Global Consulting Group Co-Founder

5:30 p.m. “AQP (A Quarantine Production)”
Danilo Lauria, Video Artist and Director of AQP

6:15 p.m. “All is (not) Lost”
Oscar Romagosa, CEO & EP Canada

7:30 p.m.  “Malvasia of Sitges: the wine that heals everything”
 Online wine tasting.
David de Yzaguirre, Funder of Emocions i Cultura del Vi

Register for free to attend presentations