Alejandro Di Trolio is European Creative Chairman for Cheil Worldwide, in charge of leading talent, creativity and innovation for the agency’s various creative directors across the continent. He is also the Executive Creative Director in Spain. He has garnered a long list of awards at Cannes Lions, One Show, Eurobest, Effie, London International Awards, El Sol and CdeC, among many others. He was a member of the Cannes Lions jury in 2021, 22 and 23 and professor of Creative Content at the IE Business School.

During his career he has worked on creative strategies and positioning for brands including Samsung, Ikea, Coca-Cola, Toyota, Amazon, Volkswagen, Domino’s Pizza and Red Bull.