Hyperexperiences Touch Down at Sitges Next

Three heads of the DeuSens interactive agency will be presenting their strategies and proposals for virtual, augmented and mixed realities

Three more names have been added to the Sitges Next lineup: Álvaro Antoñazas, Álvaro Monzón and Isabel Sebastián, three of the young voices at the DeuSens interactive agency. With their participation, virtual, augmented and mixed realities will play an important role in the Sitges Next 2024 lineup.

The crucial role that digital hyperexperience has attained as a communication strategy is one of the fields that is becoming increasingly more valuable, both among industry professionals and brands themselves. Virtual reality, augmented reality, spatial computing, avatars or the FunMirror are avenues that invite new explorations and already have a presence as interactive technological tools and solutions. Sitges Next, in its permanent commitment to innovation in communication, will be paying special attention to this emerging trend through presentations by three professionals from this field.

Álvaro Antoñazas co-founded DeuSens when he was just 22 years old and since then he has undertaken the conceptual and creative direction of all kinds of projects related to interactive technologies and immersive solutions. Álvaro Monzón is also co-founder of DeuSens and is its CEO. Fully involved in the agency and its identity, he’s a talent manager and leader of different projects developed over the last few years. He is also co-organizer of the Google Developers Group in Zaragoza. Meanwhile, Isabel Sebastián is the international manager of DeuSens and is in charge of its international projection and opening up new markets. DeuSans has applied its solutions to brands including Audi, Coca-Cola, L’Oréal, McDonalds, Telefónica and Fnac.

These three names are added to those previously announced, creatives Christian López and Miguel Espada and technological creative Jimena Tormo. Sitges Next 2024 revolves around the concept of visionaries in communication, based on ideas, strategies and proposals that have been especially innovative. In the upcoming days, the Festival will be announcing its entire lineup.

Sitges Next is an initiative of the Sitges Town Council, organized by the Sitges Next Association as a festival dedicated to promoting innovation in the communication of brands, agencies, startups and technological creators. It’s two days to establish new connections, receive input and get inspired, with the objective of making a significant contribution to the transformation of the way we communicate over the upcoming years.