Sitges Next 2021 Presents a Line-up Focusing on Innovation in Brand Communication

Tickets and passes are now on sale via the website

Sitges Next 2021 has now finalized its schedule. The line-up is structured into thematic blocks that represent relevant sectors, including the automotive industry, teaching, strategy, branded content, new journalism formats and production. Famous publicists and communication experts will shape a schedule filling the two days with presentations, exhibitions, debates and case studies on innovation in communication.

Sitges Next’s line-up will explore innovation in the world of brand communication, creativity and new trends in digital culture. Added to the previously announced names are Bep Moll, CEO of Adsmurai; Pablo García Acon, executive producer at Primo Content; Gil Blancafort, founder of Vertically, Yslandia and Wheelzzz; Albert Folch, founder and creative director of Folch, and Elvira Arzubialde, CEO of Vmlyrx, among others.

Different presentations, case studies, round table discussions and networking sessions make up a Festival that will bring together communicators, creatives, publicists, entrepreneurs and marketing and strategy directors from different fields over the course of two days -November 11th and 12th.

The presentations and panels will be held at Sitges’ Mercat Vell (Old Market). The Stämpfli Foundation and the Marcel Palace are other venues where complementary networking activities will be held.

Tickets and passes are now on sale via the website.



Thursday, November 11th

9:20 a.m. – 9:50a.m. Opening Sitges Next 2021
By the Sitges Major, Aurora Carbonell and
Xavi Duran, manager of Sitges Next

9:20 a.m. – 9:50a.m. “Don’t Act, React”
Pablo Filomeno, co-founder & CEO of Feeder

10 a.m. – 10:40 a.m. “El rol de la farmacia en la comunicación”
Elvira ArzubialdeCEO of VMLYRx, WPP HEALTH

10:50 a.m. – 11:10 a.m. Coffe break

11:20 a.m. – 12 p.m. Round Table Discussions PRODUCTION
“Sincronizando marcas y audiencias
Pablo García Acon, executive producer of Primo Content
Bep Moll, CEO of Adsmurai
Ramon Arteman, manager of Metropolitana de Muntatges
Xavi Tribó, co-owner & head of techonology of Glassworks Barcelona
Moderator: Sigfrid Mariné, Freelance Film Producer of Anomaly

12:50 p.m. – 1:30 p.m. Round Table Discussions DOCENCIA
“Advertising is changing, Ad Schools too”
David Tetilla, general manager DG Barcelona School Of Creativity
José Olivares, academic manager en Madrid Content School
Santi Gantes, academic manager en Brother
Rafa Gil, creativo manager independiente y academic manager en The Atomic Garden
Moderator: Xavi Durán, general manager Sitges Next

1:40 p.m. – 2:10 p.m. “Metaversos: la próxima gran revolución digital es inmersiva”
Oscar Peña, chief innovation & technology officer of Wunderman Thompson

14:10h – 16h Lunch

4:10h p.m. – 4:50h p.m. Round Table Discussions BRANDED
“¿Por qué lo mejor está por venir?”
Pablo Muñoz, founder of Collage
Jose Olivares, academic manager of Madrid Content School
Carles Ortet, founder ZOOPA, The Smart Agency
Moderator: Jordi Torrent, manager de cine, guionista y productor

5 p.m. – 5:40 p.m. “Branding <3. Brandeando desde el cora”
Bruno Sellés, creative manager & founder of Vasava

5:50 p.m. – 6:20 p.m. Round Table Discussions NEW JOURNALISM
“2022: El nuevo, nuevo periodismo”
Daniela McArena & Paula Muñoz, co-founders of Act2ality
Anna Domènech, general manager of business Grey
Santi Terraza, general manager of communication agency Hydra Media
Moderator: Javier Piedrahita, CEO & founder of

6:30 p.m. – 7 p.m. “Collaborative, the true meaning of network”
Sunde Sastre, co-founder of Collage

7:10 p.m. 7:30 p.m. The Malvasia Power

Friday, November 12th

9:30a.m. – 10 a.m. “Creativos vs Creadores”
Gil Blancafort, founder Vertically®, Yslandia, Wheelzzz®
Margarita de Miguel, head of marketing comercial of AI of Things

10:10 a.m. – 10:50 a.m. “New Thinking, key to restore the balance”
Olivia Walsh, new thinking officer of Apple Tree Communications

11 a.m. – 11:10h a.m. Coffee break

11:20 a.m. – 11:50 a.m. “New Money Only”
Albert Folch, creative manager & founder partner of Folch
Rafa Martínez, COO & head of business & strategy partner of Folch

12 p.m. – 12:30 p.m. “Nuevos sistemas creativos
Agustín Vivancos

12:40 p.m. – 1:10 p.m. Round Table Discussions AUTOMOTIVE
“Looking for a rich content experience
Joaquim Ramis, automotive marketing lead Shakelton
Isahac Oliver, general creative manager & partner &Rosàs
Sam Judez, director DDB España

1:20 p.m. – 2 p.m. “El éxito de las campañas de comunicación”
Toni Segarra, founder Alegre Roca
Josep Maria Piera, CCO Wundermann Thompson

14 p.m. – 4 p.m. Lunch

  4:10 p.m. – 4:40 p.m. Content is business”
José Olivares, academic manager of Madrid Content School

4:50 p.m.- 5:10 p.m. “Data Punks
Eva Santos, CO chief creative officer & founder of Delirio & Twain

5:20 p.m. -6 p.m. “Understanding what is happening in the world in just a couple of minutes
Daniela McArena, co-founder Act2ality
Paula Muñoz, co-founder Act2ality

 “Simplify Design
6:10 p.m. – 7:10 p.m. Verònica Fuerte, founder & creative directress Hey