Sitges Next Presents New Contributions to AI Based on Creativity, Contents and Neuromarketing
The Sitges Next Festival has now finalized its line-up for the 2023 edition, to be held on June 7th and 8th at the Casino Prado in Sitges. The schedule, which will be announced this week, has added new names to those already announced previously: Pablo Muñoz, Ramon Castillo and Pablo Filomeno.
Pablo Muñoz is a founding partner at Cøllage, an agency specialized in creative services for marketing in the entertainment industry. A pioneer in branded content & entertainment in Spain -with twenty years of experience in this field- he is the author of the book Engagement Marketing (2006) and also general director of the Branded Content Marketing Association (BCMA). In 2013 he directed the first university master’s degree in branded content and transmedia communication. He has been a jury member for the Cannes Lions Entertainment, the Dubai Lynx, the Eficacia, and Sol awards, among others.
Ramon Castillo is a creative director and artificial intelligence enthusiast. With more than twenty years of experience working for digital agencies, he is an exponent of the alliance between creativity and technology, with groundbreaking work. He has a long track record as a teacher at centers including Pompeu Fabra, Ramon Llull, La Salle, IEBS and Elisava universities.
Pablo Filomeno Pablo Filomeno is co-founder and CEO of Feeder, a technological start up that is revolutionizing the world of marketing and content. Feeder is facial recognition AI that analyzes the reactions of audiences in a secure environment and democratizes market research and neuromarketing applied to communication. He has been involved in digital marketing for 15 years, with an innovative profile, after having spent 15 years in the world of music.
These new Sitges Next 23 speakers join those already announced in recent weeks: Enric Soldevila, Ana Luna, Natalia Mirapeix, Joakim Borgström, Marta Llucià, Ferran López, Beatriz Martín Valcárcel and Anna Roca. This week Sitges Next will be announcing the final scheduled speakers and the entire schedule.
Sitges Next is an initiative of the Sitges Town Council, organized by the Sitges Next Association as a festival dedicated to promoting innovation in the communication of brands, agencies, startups and technological creators. It’s two days to establish new connections, receive input and get inspired, with the objective of making a significant contribution to the transformation of the way we communicate over the upcoming years. This year Sitges Next will be enhanced by the holding of the Nit de la Comunicació (Communication Night ) and the Premis Impacte (Impacte Awards) organized by the Col·legi del Màrqueting i la Comunicació de Catalunya (Association of Marketing and Communication).