She is a journalist and writer specializing in the relationship between media, technology and society. She was the founder of Verne, the digital culture website of El País newspaper; Deputy Managing Editor for La Vanguardia newspaper; Director General of the Digital Department of the Secretary of State for Communication from 2020 to 2022, and editor of digital content for Univisión Noticias, among others. In 2013 she published Memecracia, an essay that already anticipated the phenomenon of virality.