The Creatives Christian López, Miguel Espada and Jimena Tormo are the First to Sign on for Sitges Next 24

The three of them cover diverse fields of creativity, with relevant doses of contribution to innovation

 The Sitges Next – Festival of Innovation in Communication already has its first confirmed speakers for its ninth edition, to be held this coming May 9th and 10th under the leitmotiv of visionary creators. Two renowned creatives with international impact -like Christian López and Miguel Espada- and the technological creative Jimena Tormo will be on the panel of professionals and experts that will provide Sitges Next 2024 with content. The complete lineup will be announced this February

Christian López is an independent creative director with a brilliant track record in professional accolades and who has worked for firms including Google, Adidas, Audi, Ford, Evian, Samsung, Ikea, Zalando or some of the most prestigious agencies in London, Los Angeles, Tokyo or Amsterdam, where he has been based for the last six years. Before setting up on his own, Christian Lopez had served as creative director at Nike, 72andSunny, Leo Burnett, Villar Rosàs and SCPF, among others. His work has garnered awards at the most important festivals in the world: Cannes, SXSW, Slamdance, BFI or Art Directors Clubs, among others.

Miguel Espada is CEO and co-founder of Espadaysantacruz, a hybrid studio specialized in the development of innovation projects in technology, design and visual arts. As digital creative director, Espada has accumulated an extensive catalog of awards and acknowledgements at the Laus, El Sol and the Club de Creativos, among many others. He is also co-founder of SpecialGuestsX and a professor at the Complutense University.

Jimena Tormo is a technological creative specialized in immersive content. She works as a creative director and technology consultant for agencies and companies, with projects integrating emerging technologies into their strategies. She previously worked at Visyon (Mediapro). She’s co-founder of Metaversadas podcast, focused on content related to emerging technologies. She has been teaching at the European Institute of Design, The Valley Business School and the Barcelona School of Creativity.

Sitges Next is an initiative of the Sitges Town Council, organized by the Sitges Next Association as a festival dedicated to promoting innovation in the communication of brands, agencies, startups and technological creators. It’s two days to establish new connections, receive input and get inspired, with the objective of making a significant contribution to the transformation of the way we communicate over the upcoming years.